Looking back on the reason as why I chose to study Public Relations, I realise now that I should consider myself lucky I actually enjoy the course. I am a firm believer that we unconsciously make future choices based on past events. When we discussed in class about Sex and the city (Samantha Jones, anyone?), I realised that must have had a role in my choice as I watched the show two times.
First year of university passed very fast, I can’t say I understood very well what PR was all about. This year however, the blurred image started to clarify. And as much as I enjoyed the Digital Communication module, I also started to become slightly anxious thinking that maybe PR is not for me.
The Digital Communication module was all about promoting our ideas, getting to know PR professionals and putting ourselves out there to understand how the industry works. In the course of two weeks, I had a new Instagram, Twitter and LinkedIn account and a new Blog to express my ideas regarding PR matters. That might seem only normal for a PR student, but there is an issue: I am an introvert. I felt overwhelmed by the idea that I needed to start promoting myself.
However, I looked online to see if someone else is facing the same issues. I found numerous articles on the matter and it seems that there are more people like me than I imagined. The only difference is that they are not bothered about the fact that they are introverts.
There are a few things that I’m taking with me from the numerous blog posts I read:
- You don’t need to be a chatterbox to find your place in PR, however, being a good communicator is a must. The good news is that you can be a skilled communicator in writing just as well.
- You don’t need to yearn for the spotlight to be a good PR practitioner- there are many other behind-the-scenes roles that can be covered.
- To be an introvert is not a flaw, it simply means that you prefer to recharge you
batteries by yourself rather than in a crowded place. It also means that you prefer to think before you speak, which in my case means that I’d rather have a very good understanding of what PR is before expressing opinions online.
- And most of all, an introvert is a good listener and observer, these are big qualities in an industry like PR where you need to listen to the customers’ needs in order to answer their requests.
I know now that there is definitely a place for me in PR, and I learnt that I don’t need to feel comfortable in the spotlight to be a good PR practitioner.
To end on a positive note, my lecturer told me that even Stephen Waddington confessed that he is an introvert. That should definitely give all of us, introverts, a boost in confidence.
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